Our Story
What started as reminiscing on fond childhood memories of smiley face pancakes made by his mom, founder Howard Greenspan developed WaffleWow to take breakfast up a notch for his own kids. First came the Smiley Face Waffle Maker, a nod to his beginnings, which were soon followed by other waffle shapes he wished he had as a kid- like cars, animals, and dinosaurs.
In February 2020, Greenspan set his sights on the crowdfunding platform, Kickstarter, hoping to find like-minded breakfast enthusiasts. After going viral on social media, over 4,000 people supported his campaign to create the Building Brick Waffle Maker, raising over $250,000. It was this breakout product that put WaffleWow on the map!
The design team is hard at work finding new ways to innovate breakfast and make sure that the most important meal of the day is also the most fun. With a comprehensive line that suits many personalities and countless more in production, our wafflers are sure to WOW all!
Why Choose Waffle Wow!
If your kids are bored of breakfast—or just flat-out refuse to eat—you’re definitely not alone. A lot of parents are trying to figure out how to make breakfast more fun for kids, and one simple thing that actually works is making food more visual. Instead of putting the same plain waffles on the table, using something like Waffle Wow’s waffle makers can completely change the reaction you get.
The novelty shapes make it much more exciting for kids, especially picky eaters who usually push food away. When breakfast feels fun, kids are naturally more open to eating it without a struggle. That’s a big reason parents like it—it’s quick, easy, and not just another kitchen gadget that sits in a cabinet. It also ends up being a surprisingly good gift, especially if you’re looking for something different that kids will actually use instead of forgetting about after a week.
Why Parents Love It?
-Makes breakfast fun instantly – fun shaped waffles kids recognize
-Helps picky eaters – turns food into something engaging!
-Quick & easy – ready in minutes, and nonstick!
-Actually gets used – not just another kitchen gadget
-A good gift for kids that isn’t a toy!
It’s not about the waffles themselves—it’s about making breakfast less stressful and a little more enjoyable for everyone.
